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About Us
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| TCE Sports Sdn Bhd | TCE Sports Sdn. Bhd. is an established company, well known as an importer and distributor for a wide range of international brands of outdoor adventure gears. Consist of Fishing, Diving, Knives, Camping equipment and Accessories and are supplied to all major retailers in Malaysia.
TCE Sports Sdn. Bhd. was formerly known as “ The China Emporium ”. It was 1st established half a century ago by Mr. Lim Theng Hui, the father of our present President, Mr. Daniel Lim Ching Teik.
Initially The China Emporium was dealing with all kinds of exotic curios, ornaments and gifts. However in the 1960’s, The China Emporium took the challenge and ventured into a new market segmentation that is the Adventure Sports Equipment. The China Emporium had became one of the first importer of Fishing and Diving equipment in the Northern Region of Malaysia. The venture was driven by Mr. Daniel Lim as he understand the potentials for the market in sporting goods and other accessories and has successfully changed the nature of business of the Company which is now known as TCE Sports Sdn. Bhd.
TCE Sports continues its effort to deliver quality products and services to our customers, with its expanding sales team to service our customers and distributing our products to every corner of Malaysia. With years of establishment and strong marketing network throughout Malaysia, TCE Sports has even managed to secure distributorship from our principles and currently has expanded into Thailand, Singapore, Brunei and Indonesia.
TCE Sports is a Penang based company with its office and operation in the Penang Island. It has two Retail Showrooms to display the wide range of products under TCE Sports (currently operating in Bandar Sunway P.J. (Central) and also in Penang Island (Northern) under the name of Hobi – Sports Sdn. Bhd.)
Sole Agent Distributorship
For many years, TCE Sports has gained the reputation as reliable, reputable and leading distributor for Angling & Adventure Sports Equipment.
Thanks to the Management's vast knowledge, experience, strong leadership and with its strong marketing network, the company has successfully gained the exclusive sole agent/authorised distributorship for numerous international brands of Angling & Adventure Sports equipment.
With this successful distributorship and dedicated work force, TCE Sports has an annual sales turn of over 20 million (Ringgit Malaysia) per annum and continues to rise annually.
Board of Directors
PRESIDENT
Mr. Daniel Lim Cheng Teik
FINANCE DIRECTOR
Ms. Anna Lim Chiew Sheah
DIRECTOR
Madam Yeap Hong Eng | | | | | |
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