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| About Us |
TCE Sports Sdn. Bhd. is an established company, well known as an importer and distributor for a wide range of international brands of outdoor adventure gears. Consist of Fishing, Diving, Knives, Camping equipment and Accessories and are supplied to all major retailers in Malaysia.
TCE Sports Sdn. Bhd. was formerly known as “ The China Emporium ”. It was 1st established half a century ago by Mr. Lim Theng Hui, the father of our present President, Mr. Daniel Lim Ching Teik.
Initially The China Emporium was dealing with all kinds of exotic curios, ornaments and gifts. However in the 1960’s, The China Emporium took the challenge and ventured into a new market segmentation that is the Adventure Sports Equipment. The China Emporium had became one of the first importer of Fishing and Diving equipment in the Northern Region of Malaysia. The venture was driven by Mr. Daniel Lim as he understand the potentials for the market in sporting goods and other accessories and has successfully... |
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