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Lux Appliances (Mal) Sdn Bhd
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About Us |
| Lux Appliances (Mal) Sdn Bhd | Fomerly Known as Electrolux Malaysia Sdn Bhd back in 1973, and later as Lux Appliances (Mal) Sdn Bhd, we have been distributing the reputable Electrolux household appliances brand, and the premium Lux Appliances in Malaysia.
For the last 30 years, we have been providing hundreds of thousands of Malaysian homes with Electrolux and Lux, quality home appliances. The Lux Appliances are highly reputed as products that are innovative, manufactured with uncompromising quality and has the assurance of reliability! Today, it is a household name in superior quality home appliances.
Today, we are proudly known as The Blöndal Group. Incorporated in 1999, after Lux was bought over by the management team that brought about its success in Asia. This same team is committed to bringing the company to a higher level.
Upon the management buy out, the team set to work immediately, acquiring key product lines. Now, with a support of a 1000-strong sales network, and over 50 branches across Malaysia and Brunei, Blöndal has the right set-up for success!
Blöndal Group is headed by a dynamic man, Gunnar Broberg. Back in 1972, the Electrolux head office summoned him with a mission “Go East, young man, and seek your fortune in the Asian market”. Since then, there was no looking back. From a little distributorship in Singapore, Gunnar expanded the Company’s horizons, all the way across Asia.
With a career span of over 30 years in Asia, Gunnar is familiar with the intricacies of local culture, and complexities of the business environment in Malaysia. He brings with him connections nurtured over the decades, and has a powerful network of influence that can make things happen. Possessed with his dynamism, Blöndal is set to be a star player in the market! | | | | | |
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