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| About Us |
Background and History
Just name it! "JATI" rice is so much synonymous with the producer Serba Wangi Sdn Bhd. Started its operation in 1993, it has become one of the nation's leading rice wholesalers focusing on rice business covering extensive activities ranging from processing, packaging to producing more than 17 other different varieties of rice product under the brand "JATI".
Such compelling products that is simply reputed with other Jati brand comes in with the trusted names in the market like Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi and Fres-Harves. ecoBrown's is the company's latest series of health rice and has earned a place among health conscious consumers.
Realizing the need to strengthen marketing strategies, the company had realigned its position through joint venture undertakings with Padiberas National Berhad (BERNAS) to improve market share and consumer loyalty. Located at Bukit Raya, Pendang, the company'... |
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