Stanleick, who came on board L’Oreal Malaysia in June, says in uncertain economic times and when one’s job security is on the line, “putting on a brave face, holding your head high and looking sharper than the next employee becomes paramount.”
“It’s a case of wanting to look good and feel good in difficult times, if nothing else,” he says.
L’Oreal Malaysia is looking good itself despite the challenging economic environment. The company’s performance has surpassed the industry growth in most segments.
It is the leading company in the mass skincare segment in Malaysia, with a year-to-date (YTD) July growth of 27.9% against the mass-market skincare growth of 14.4%.
“Consumers are more willing to invest in the long term appearance of their skin, and the ageing population has created an opportunity for us,” Stanleick says.
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