Asia, today, is the world’s largest manufacturing hub and is emerging as the new nexus of potent force in promoting eco-products and green technologies. Against a backdrop of increasing consumer awareness concerning global climate change and demand for green products, many businesses are Going Green.

The United Nations, European Union, North America and countries such as Japan and Korea have enacted legislations and regulations to support green purchasing. These countries are also the world’s largest consumers of goods and services, and their consumption preference will severely impact on the way that goods are manufactured in Asia.

In realization of this new trend, Asia is also in the race to produce low carbon green technology and eco-products. Products such as paper, office supplies, motor cars, office automation equipment (computers, printers etc.), furniture, clothing, food, lighting equipment and household appliances; as well as services including banking, construction, cleaning, printing, hotels, transportation and electricity supply are currently being subjected to green procurement by the government.

The Malaysian Government has taken proactive action to establish the new Ministry of Energy, Green Technology and Water to help spur industries and institutions to be eco-technological innovators in the field of eco-design, eco-materials, eco-products and services, as well as low carbon Green Technologies.

IGEM2010 incorporating ECOEX aims to provide an essential platform to feature innovative eco-products, green technologies and services. It is a prestigious venue where green product buyers and sellers meet and conduct transactions.

IGEM2010, which will be a biannual event, is positioned to take lead and gather industry players and professionals from various sectors, public and private, big and small, local and foreign, new as well as established, to explore and seize the many opportunities from the exciting and emerging green market in the country and the region.

This four-day event is expected to draw on more than 600 companies / organizations from around the world and over 120,000 visitors. Don’t miss out on the green opportunities and register your participation now.