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About Us |
| London Biscuits Berhad | A home grown Malaysian company, London Biscuits Berhad Group’s main business philosophy hinges on manufacturing and marketing cakes and snack food which score high in terms of product safety and quality. The company strongly believes that this is the only way to ensure the customer satisfaction and loyalty to the product and the brand it embodies.
London Biscuits’ individually packed and ready to eat products can be divided into 2 main categories namely:
Corn based snacks
Cake products such as Swiss Rolls, Pie Cakes and Layer Cakes
In addition, London Biscuits also manufactures range assorted chocolate confectionery including chocolate-coated peanuts and biscuits, pancake cookies, jelly and puddings, wafer sticks, cup sticks and snack noodles.
Some of the London Biscuits products are marketed under the popular brand names:
Lonbisco
London
Kinos
Gega
Caca
Mizu
Hiro
As a pioneer in the cake products segment locally, London Biscuits has fine-tuned the process of making cakes with long shelf life, of 8-12 months, without refrigeration.
London Biscuits products can be found in Malaysia and 65 other markets, worldwide. Its main overseas markets are China, Hong Kong, Macau, Indonesia, Singapore, Taiwan, Thailand, Vietnam and the Middle East.
London Biscuits Group strategy for growth is based on the following:
Core competency in manufacturing capability and technology- this underscores its commitment to adopting the latest technology in food manufacturing
Product range, innovation and quality-which ensures it brings the most relevant products to the right people (adults and children alike) at the right place
Effective and extensive distribution network – customized networks to suit the target market
Stringent adherence to HALAL standards and relevant international food safety regulations – which embodies its commitment to food safety to build trust in the company’s products | | | | | |
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